Professional Agitator/ Multicultural Creative Director/Copywriter
I make words work hard so clients don’t have to.
I create ads people talk about, and sometimes complain about, but never forget. My process is instinct-driven and insight-fueled. I've been refining my craft for 25 years, starting in Mexico City and eventually settling in the U.S. My dual nationality has given me twice the culture, twice the traditions, and an accent that keeps everyone guessing.
Working in advertising has been quite a ride. I’ve shot spots on a cruise ship in the middle of the Caribbean, accepted a few shiny awards, and made the occasional ER visit along the way—the hazards of making unforgettable work. In short, I’ve survived a quarter century of madness. It turns out that being honest and open-minded is timeless.
Based in Pittsburgh, PA, but will travel anywhere in the U.S.—mostly for work, sometimes for tacos, always for adventure.
Work. Trabajo.
Work. Trabajo.
It all begins with an idea.
From irreverent marshmallow lollipops to celebrities, cruise ships, and kids with big dreams and a wild imagination, take a look at some of my work.
Paleta Payaso
Target
Wells Fargo
Girl Scouts USA
Carnival Cruises
Verizon
Paleta Payaso
Western Dental
Xfinity
Spectrum
The Ad Council
Covid Vaccine (CDPH)
Listen up.
I love radio. It’s all imagination and storytelling—no images, no special effects, just words that spark worlds.
Look up or down.
OOH, Print, Banners, Bus Shelters, you name, it.
AWARDS. PREMIOS.
AWARDS. PREMIOS.
All sparkle, all sweat.
The Anthem Awards 2022 Gold Health Best Brand Campaign Gold Community Outreach
DAVEY'S Awards 2021 Gold & Silver Integrated & Effectiveness Campaigns
AD AGE 2009 TV – Gold & Silver
FIAP 2009 TV-Silver & Cartoon Network Award – TV
Ad Age Awards 2003 TV – Bronze
Caracol de Plata 2000
La Letra Impresa Periódico Novedades, Mexico City – 2000
ANP (Asociación Nacional de la Publicidad) – Most Awarded Mexican Agency in 1998
Círculo de Oro Most Awarded Mexican Agency 1998 – 1999
Clio Finalist 1998 TV
London Festival Finalist 1999 TV
FIAP 1998 Radio-Bronze
New York Festivals 1999 – 2000 Finalist
New York Festivals 1998 TV – Bronze
Creative battlefields
the community - Miami, FL
Gallegos United - Huntington Beach, CA
Acento Advertising -Santa Monica CA
MD&A - Newport Beach, CA
Casanova, McCann - Santa Ana, CA
The Bravo Group - NYC, NY
CC&A - Mexico City, MX
…among others
Workshops and Shenanigans
Lecturer & workshops for advertising students: Universidad de Mérida Mexico; Universidad del Bajío (León, Guanajuato); Teacher at University of Veracruz Master's Program.
Published articles on Hispanic Ad, blogs, and other online publications.
Member of the Board of Directors: Círculo Creativo USA, www.circulocreativo.org
Member of the Board of Directors: Círculo Creativo México, 1999-2000
Mexico Delegate: New York Festivals: Radio and print, 1999
Delegate: Círculo Creativo US Hispanic, 2008 – 2010
Jury, Addy Awards: 2010, Miami, FL
Jury, Festival Volcán: 2010, Costa Rica
Jury, Mobius Awards: 2010 – 2011, Los Angeles, CA